how well does your organization do

how well does your organization do at demand man- agement, and in particular demand forecasting? The answer to this question is central to supply chain and business success. Proficiency in demand management is absolutely critical in developing the right relationships with suppliers, producing the right amount of product at the right time, and forging a mutually beneficial and profitable relationship with customers. For this article and related survey, we see demand management as the process of assessing customer demand and matching that demand with the supply chain capability to deliver against it in a cost effective manner. For the most part, we exclude demand management processes focused on influencing demand.