Target Audience
This section of the creative brief involves a detailed profile of the target audience. If you have user-demographic information, here is where you include it. It can sometimes help to choose a real customer and profile them, or to invent a customer personality and give him/her all the common characteristic customer quirks.
Questions to ask:
Who is your customer?
What age/sex/marital status/income bracket/cultural group are they?
Do they buy for themselves or someone else?
What are they interested in?
How often do they need your product/service?
Many creative briefs also focus on a future customer – a change in the customer demographic based on a new market successfully targeted with the product/service/campaign/website.