Now that you know how to conduct a

Now that you know how to conduct a Pinterest marketing campaign, you’ll need to know
how to craft long-term strategies to fit your varying marketing objectives. This section is
dedicated to teaching you the different aspects that you’ll need to focus on to ensure the
reach and sustainability of your Pinterest identity.
Establishing
 Long
 Term
 Relationships
Even if you publish the best photos in Pinterest, if you don’t have loyal followers who will
repin your content, you’ll lose traction and virality. This is why it’s important for you to
engage with your followers and to establish a symbiotic relationship with the community.
In order for relationships to last, it must be meaningful. Even on Pinterest, you can touch
the hearts and emotions of your followers by interacting with them and learning more
about their likes and dislikes. Here are some tips:
Take the time to research and find the top pinners of topics that are relevant to your
brand. Find the pinners who have hundreds, even thousands of active followers and
who also post high-quality viral pins. There are several tools and websites that you
can use to find these pinners. Refer to the list provided in the previous chapter to
see the best tools for this purpose. Then comment, repin and begin to build a
relationship with that person.
When looking for pinners to partner with, consider the following:
 How popular are they? Remember that you want your pins to be popular as
well, so you’ll need to consider the number of users who will get to see your
content if it is repinned. Having partnerships with top pinners will guarantee
that your posts will be seen by a large audience.