The purpose of the study is to exam

The purpose of the study is to examine employer branding concept and thereby employer attractiveness which is a component of the internal marketing. Employer attractiveness which is a still evolving concept in the field of management. In the paper that follows we provide research on employer branding in the context of employer attractiveness. This is not thoroughgoing research, but we elaborate on what we consider as relevant components of employer branding. Before examining employer branding, the focuses on internal marketing which is the most widely discussed concept at the intersection points of marketing and human resource management. Managerial implications appearing from the findings of the study and the literature reviews are also discussed.