We contend that a supply chain orie

We contend that a supply chain orientation can serve as a strategic capability for a firm. As described above, firms with a robust supply chain orientation have members that are strongly inclined toward viewing the supply chain as an integrated entity and on satisfying chain needs man integrated way. Building on the RBV's insights on intangibility, our expectation is that this orientation arises and evolves in large part through tacit ways that firm members struggle to articulate