Processing and marketingDried bissa

Processing and marketing
Dried bissap calyces are easy to store and have a long
shelf-life if dried well. Making bissap juice is very easy
(see recipe below) and the calyces can also be
transformed into sweet pickle, jelly and jam. More
sophisticated processing into syrup or juice concentrate
is possible too, with appropriate equipment.
The YNW Federation recently delivered 5 tons dried
bissap flowers to a Senegalese juice manufacturer for a
pilot marketing project for local ‘fair trade’distribution,
with a better share of the value chain returned to the
farmers. The deal includes support from the company
on pre-financing good quality seed and technical
training. Other ‘fair trade’groups in Senegal, such as the
Women’s Network for Organic Farming & Fair Trade
(REFABEC) add value to farmers’produce by
processing and preservation methods, including bissap
flowers and jams.YNW farmers and Enda Pronat see
bissap as one of their most appropriate crops to
consider for export