the iGeneration is here-now.they're

the iGeneration is here-now.they're graduating from high school and college and entering the workplace.they have incredible purchasing power.they're voting and making important decisions, taking a stand in society,and contributing to the economy.to reach iGens,we need to be transparent,personal, and overly social. marketers either change the way they communicate with this generation of digital natives,or iGens will move on to brands that do.