The next stage of this research wor

The next stage of this research work is to collect data from the cruise industry side to identify what they believe are the actual attributes considered by corporate meeting planners in selecting cruise ships as meeting venues. Doing this is likely to help ascertain if significant differences of opinion exist between the two groups across the 90 site-selection attributes. Understanding those differences could help cruise ships design competitive marketing strategies and develop an adequate database about the corporate market. The benefit to planners is embodied in the appropriate tailoring of the meeting product offered by the cruise ship in an attempt to meet their needs properly, the issue that could lead to their satisfaction and improve customer service.