The organized retail sector in India can expect to witness a second big revolution in the not too distant future in
spite of setback faced due to several reasons. The oppor- tunities in food and grocery retail in India are immense
and constitute about 69% of India’s total retail market. Though, there is scope for growth of organized retail
sector in Indian retailing, Subiksha was not able to encash those opportunities due to improper decisions.
Any retail sector that intends to enter into the market will make a thorough research before its entrance. Subhiksha
did lot of research and felt that customers were price conscious, prefer to a convenient store to buy the needy products with specific purpose and not for fun. Inspite of its research, it faced lot of problems like lack of sufficient
funds for expansion cropped up by un-mindful expansion spree across different parts of the country with improper
selection of ERP systems