The marketing research has theorise

The marketing research has theorised key element that build relationship marketing, such as satisfaction, trust, and commitment (Ndubisi 2007; Little and Marandi 2003; Morgan and Hunt 1994). These have been connect with this analyse to customer loyalty. Ndubisi (2004) maintains that firms should make worthwhile and sacrifices ventures in creating relationships with loyal, or at least potentially loyal, customers. It is argued here that the three determined supports of relationship marketing are directly connect with and are able to predicting customer loyalty

These have been linked in this study to customer loyalty. Ndubisi (2004) has suggested that companies should make sacrifices and worthwhile investments in building relationships with loyal, or at least potentially loyal, customers. It is argued here that the four identified underpinnings of relationship marketing are directly linked to and are capable of predicting customer loyalty