Television viewing, which may be a

Television viewing, which may be a proxy measure of
exposure to soft drink advertising, was also found to be
associated with soft drink consumption. In the final
model we found that the odds of drinking soft drinks
almost daily was twice as likely for those who watched
television 3.5 hours or more per day than those who
watched less television. This finding is consistent with a
study of British children, which found a strong relationship
between soft drinks consumed and soft drink advertisements
that the children could remember (26). Another
study found that preschool children exposed to a set of
commercials were more likely to choose the advertised
items than those children who had not been exposed to
the commercials (27). C