The research illustrated in this pa

The research illustrated in this paper investigates the components of the employer attractiveness and identifying the characteristics of the potential employees. To this end, an instrument containing employer attractiveness items
were developed. These items were generated from Melin’s master thesis (Melin, E. 2005), and from the literature reviews. This particular questionnaire consists of two sections. The first section of the questionnaire contains items related employer attractiveness scale and the second section of the questionnaire is composed of items about demographic characteristics such as gender and age and other socio- cultural variables. Reliability analysis shows 0,978 Cronbach Alpha for the scale. The responses to attractiveness components of firms in employer branding concept scale were given on a five point Likert type of scale, anchored on 1=strongly disagree, through 5 =strongly agree.