to a large extent, the feasibility

to a large extent, the feasibility of using any one alternative to reach organizational objectives is determined by the premises, or assumptions, on which the alternative is based. For example, two alternatives a manager could generate to reach the organizational objective of increasing profit might be to a. increase the sale of produces presently being produced, or b. produce and sell a completely new product. Alternative a. is based on the premise that the organization can gain a larger share of the existing market. Alternative b. is the based on the premise that a new product would capture a significant portion of a new market. A manager should list all of the promises for each alternative