As a late-comer in handset design and manufacture, HTC faced barriers in securing subcontracting orders from established mobile phone makers. These phone makers already had long term subcontracting partners that competed with one another based largely on price. However, HTC was able to secure business from network operators and its mobile phone business was able to begin after obtaining an ODM order from O2. The focal handset in this deal had a touch colour screen and was sold under the XDA label, a brandname owned by O2