Advertising has the potential to en

Advertising has the potential to engage audiences, albeit on a shot – term basis. And can also reach huge audiences with simple messages that present opportunities to allow receivers to understand what product is. The main function of advertising communicates with specific audiences. These audiences may be consumer or organisation based, but wherever they are located, the prime objective is to build or maintain awareness of a product or an organisation.

It can be used to differentiate and position brands, it can be used to reinforce brand messages, and it can easily inform and even persuade audiences to think and behave about and around products, services, brands and organisations. However, apart from its ability to reach large audiences, the key strengths of advertising have been to develop brand awareness, values and associations.