A vision is the ideal or aim to whi

A vision is the ideal or aim to which an organisation and its people work. The vision statement should answer the question – ‘Who is IKEA?’ Having a clear vision enables an organisation to enthuse its employees, customers, suppliers and other important stakeholders. Ingvar Kamprad’s vision, for example, was different and exciting because it said that ordinary people mattered. Nowadays, many modern organisations set out to create a corporate and a personal vision for the people that work for the organisation. Today IKEA’s corporate vision is that of: