At present, the profit margins of c

At present, the profit margins of chain store supermarkets are relatively low, so they are concerned about how to provide shopping experiences that make a positive impression on customers, increase the length of their time in the store, and increase their consumption amounts. To find the answer to these queries, it is necessary to determine the impact that the external shopping environment has on customer shopping behaviors and how the store atmosphere should be managed to satisfy consumer demands and stimulate their perceptions and behaviors. These are the objectives of this study.