Nowadays mobile phone technology ta

Nowadays mobile phone technology takes a great role in users’ daily life so this is significant reason for network facilitators to understand their behavior; as a result they will be able to develop network quality and services responding consumers’ behaviour. This paper studies about network user’s behavior in Bangkok on third generation mobile network, including recognition of the 3G network service providers, and authority of marketing mix in users’. The data was collected by questionnaire of 384 participants then operate 2 methods to analyze, descriptive statistics and Multiple Regression analysis technique.

Nowadays, mobile phone technology takes a great role in users’ daily life; this is a significant reason that mobile network facilitators to understand their behavior to be able to develop network quality and services responding consumers’ behaviour