5.5. Technological issues5.5.1. The

5.5. Technological issues
5.5.1. The Internet and videoconferencing
The above mentioned factors are the most influential drivers of change in the airlines ́
macroenvironement regarding technological issues. However, as they influence the industry, it
is found more relevant to explore these topics more in-depth in the Five Forces industry
analysis in the next chapter under the sections of buyer power and threat from substitutes,
respectively, in order to compare them with others factors influencing the industry.