Then comes one of the major task which is discovering the 4p’s of
marketing which includes all the concepts of marketing i.e., product, price,
place and promotion. To sum up we concluded our project with all the
information that we found and our views about the future of the market.
In 2010, soft drinks registered its highest off-trade value growth rate for the
review period. This growth was helped by high double-digit volume sales
growth in most categories as well as appreciably higher unit prices in 2010.
Sports and energy drinks, bottled water, ready to drink (RTD) tea and
fruit/vegetable juice all maintained bullish growth even as abundant rainfall
seemed to halt the spectacular recovery of carbonates witnessed in 2009.
Emerging categories of soft drinks, such as bottled water and fruit/vegetable
juice, will have significant influence on soft drinks volume sales in the
forecast period, which will achieve double-digit growth rates. Increasing
demand for healthy and hygienic products is expected to fuel this growth.
Increasing penetration in rural areas will also contribute to considerable
sales increments. Sports and energy drinks, however, will retain its status as
the fastest growing soft drinks category as its popularity will develop among
young Indians.