therefore essential for the initial

therefore essential for the initial use of electronic retailers (Grabner-Krauter and Kalusha, 2003), as well as for purchases of goods and services that score high on credence and experience qualities. System-based trust equals e-trust and deals with customers’ trust in purchasing or searching for goods/service information online. Since interpersonal relationships do not describe the interaction between customers and e-tailers well, we prefer the term“e-tailer trust” to describe trust of customers in specific online merchants.

Therefore an important for primary use of electronic commerce

The importance of initiating, building, and maintaining trust between buyers and sellers as key facilitators of successful e-commerce is increasingly being recognized in academic as well as in practitioner communities. Meanwhile, a number of empirical studies have investigated the role of trust in the specific context of e-commerce, focusing