•  One of the most dynamic and crea

•  One of the most dynamic and creative segments of tourism
•  Tourism presently accounts for 5% of global emissions – approximately 4% from transportation (40% of those from air travel and 32% from car travel) and almost 1% from the accommodation sector
•  Just 16% of affluent U.S. travelers rate eco-friendliness an important factor
•  Visits to Beijing have dropped by roughly 50% so far this year, which many attribute to the city’s notorious pollution
•  Vancouver’s “Green Capital” campaign target to become world’s greenest city by 2020