So, my guess is that men buy chocolate because it is part of the Valentine’s Day tradition. And, from what our survey found, part of that chocolate giving tradition is now to send the gifts home or to simply bring them home!
This year, as part of the chocolate giving tradition, The Happy Chocolatier will make a donation to the American Heart Association’s Go Red for Women for every gift box of chocolates purchased for Valentine’s Day. It’s a cause near and dear to our family and the pledge carries forth our goal of giving back.