Within the availability of ecommerc

Within the availability of ecommerce, the range of products available for purchase to the consumer is increased.
The delivery options and choices for consumers makes the complexity of doing e-logistics for traditional retailers
quite challenging. The demand for rapid access to products, both in retail stores and online webshops, has retailers
needing to use external logistics partners for ecommerce to reach the edge of this customer network. Given this
customer urgency to have products quickly, innovative delivery options such as multimodality and time window
delivery options have become very important. Retailers, especially SMEs, are watching what logistics partners can
do to help in them build the most effective go-to-market strategy. This includes strategic partnerships with existing
physical outlets or expanding their presence using online marketplaces. The retailer has a choice to make between