In the US, the beauty PR industry has been noticing the power of bloggers, and some of the cosmetics houses send samples and swag (an industry term for gifts) to bloggers as well as journalists (Schaefer 2008).
In the US, the beauty PR industry has been noticing the power of bloggers, andsome of the cosmetics houses send samples and swag (an industry term forgifts) to bloggers as well as journalists (Schaefer 2008).