Using the web to market products guarantees worldwide reach at a nominal price. Advertising techniques, like pay per click advertising, ensure that the advertiser only pays for the advertisements that are actually viewed. Affiliate marketing -- where customers are directed to a business portal because of the efforts of the affiliate, who in turn receive a compensation for their efforts meeting with success -- has emerged on account of e-business. Affiliate marketing has helped both the business and the affiliates. Firms have managed to use cost-effective online advertising strategies to their advantage.
Read more at Buzzle: http://www.buzzle.com/articles/advantages-and-disadvantages-of-e-business.html