• Second, we see rapid changes in t

• Second, we see rapid changes in the industry structure and channel mix. While traditional trade - convenience stores and mom and pop stores - still play an important role in the market, consumers increasingly go to the modern trade – the Boots’ and Big Cs of this world – for their shopping needs. Not only in major cities like Bangkok, but also in smaller towns nationwide and across Asia. The modern trade requires different skills, such as a strong understanding of category management.