More experienced members can enter the process as beneficiaries by reading and responding to
threads for their own sake. However, in contrast to less experienced members, they always provide reasons to support their opinions and share their experiences with other community members.
Thus, in addition to accessing the value creation process as providers by sharing knowledge,
information, statistics, and supporting the cultural codes of the Liverpool FC brand, experienced
members also act as beneficiaries inasmuch as they gain benefits from the process of interacting
with other TIA members.