As technology, demographics, and co

As technology, demographics, and consumers’ attitudes and priorities continue to change in our society, food delivery systems must respond to these changes in order to better serve customers. In order to remain competitive, companies engaged in the business of food delivery must be innovative in the ways that they can reach customers and better serve their needs. The results of this study suggest that there is considerable interest among consumers in AFDSS, as indicated by the percentage of respondents who revealed a high interest in one or more of the four different food delivery mechanisms analyzed in this study. However, convenience has to be combined with quality of products and services, and competitive pricing. Finally, because of the small sample size, care must be taken in interpreting and generalizing the results of the study in a broader context. Nevertheless, the empirical findings are useful in identifying potential target consumers who are likely to use alternative food delivery methods. Results of the study help to identifying consumers’ concerns and to allow businesses to preemptively address these concerns, to improve planning and management, and to provide better customer service. The study does not address the questions of consumers’ willingness to pay for these services or the cost effectiveness of the alternative food delivery mechanisms that are analyzed in this study. Future research in the area should address these and similar issues.