He set up a meeting, the three of u

He set up a meeting, the three of us, and Fifth walked in with the Vitaminwater.

My assumption was Fifth was genuinely drinking the product. He was very conscious 'cause he's very in shape, very fit, and he drank the product.

So once we realised that was the case, he's a very smart businessman as well, he says, "I want to become a partner in the company."

And so we structured a deal where Fifty became an owner in the company and helped build it with us.