The power of social media is in tha

The power of social media is in that it is not a product, but a feature, which allows it to be applied to
a whole range of applications that involve interactions between people (Chui, et al., 2012). It also
has removed the limitations of geographical distance from users, which enables a platform that
shares knowledge and culture, and can play a part in the economic and political power. It also
allows businesses and organisations direct access to consumers and their genuine thoughts,
giving up to date and relevant information on trends and preferences (Chui, et al., 2012). Social
media has become so popular because it taps into one of humans most basic natural needs –
forming groups and sharing information, providing entertainment and communicating. In a sense,
it goes back to the days of storytelling, where everyone in a group has the opportunity to add to the
story or share another point of view, except now you can do that globally.