Company Background
The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler. They first named the brand "Dassler Shoes" that started getting popular thanks to sponsored athletes in the Olympics. In 1948, though, Rudolf decides to start its own company named Puma. That's when, in 1949, Adolf comes up with the three stripes and changes his company's name to Adidas whereby the word ‘Adi' from his nickname and 'Das' from Dassler.