Table 3 was separated into three ca

Table 3 was separated into three categories, and the first one was “What is the most
important reason you train Jiu Jitsu?” The top three results were improving health (55%),
increasing confidence (51%), and releasing stress (49%). These three benefits were
“extremely important” to Jiu Jitsu participants. It is interesting that the most frequent answers
involve improving one’s self-image.
The second section of Table 2 was based on an academy’s characteristics. The results
were quite negative and really of no importance to Jiu Jitsu participants. The results did not
show a trend of any sort nor concrete evidence around which to build a marketing plan. The