Findings – The overall finding is t

Findings – The overall finding is that despite prior assumptions that suitability is reliant on product
type or country choice, there are a number of sales promotion techniques that are inherently suited to
the supermarket industry as a whole. The majority of these “inherently suitable” techniques are
price-based and the conclusion is then that these techniques can be used globally. Value-added
techniques, on the other hand, should be localised to fit with the market in which they are being
applied.