Cartoon Network, with roughly one-third of its audience comprised of adults,
aired its original animation in primetime, and bowed two new series: Mike, Lu & Og and
Courage the Cowardly Dog. Likewise, Nickelodeon decided to schedule its animated
series based on Bill Cosby's books, Little Bill, in primetime on Sundays. The show was
originally created for Nick's preschool block, but network officials thought the show's
audience appeal had far wider audience appeal and it should air in primetime. Former
Nick chief Geraldine Laybourne also launched her women's network, Oxygen, which is
developing the first original animated primetime series that specifically targets women.
Fox Family Channel is in the process of developing several animated shows that could
land in primetime, including Rodney, based on comedian Rodney Dangerfield and a
show about pigs, Pigs Next Door.