Generalizations about attitudes and

Generalizations about attitudes and their sales conversion
The CRE and HLM estimation across 24 brands in four categories allows us to make several generalizations on the four criteria that govern the attitude-to-sales relationship. For each of the HLM and CRE models, we test if a mixed-effects specification with both fixed and random effects is superior to a conventional regression with fixed effects only. Tables 3-11 report the main results.