THE DETERMINATION OF NUMBER OF KIOS

THE DETERMINATION OF NUMBER OF KIOSKS AND SELECTION OF THEIR LOCATIONS
The total number of kiosks to be installed in the NYC Metropolitan Area was based on revenue, expenses and profitability estimates.
REVENUE ESTIMATES
Competition
The three major competitors are TKTS Discount Theater Tickets, Telecharge/Ticketmaster and other Internet ticket sellers, and the theaters ticket windows. Their respective profiles of features and benefits follow:
TKTS
Sells remaining tickets for the same day, thus no advance reservation possible. Customers must accept seats remaining unsold in the theater. Limited number of Broadway and Off Broadway shows remaining available and probably not the most popular. Discounts vary from 25% to 50% of ticket face value. Can be bought from only two locations: Duffy Square and South Street Sea Port. Opening hours of the two TKTS booths are limited. Payment only in cash or by traveler’s checks. Often long queues and wait. No additional booking fee. Customers receive actual tickets upon payment.
Telecharge/Ticketmaster
Customers can buy tickets well in advance of the show, can select either a generic section (Mezzanine, Orchestra, or best available seats) or the actual seat location. Tickets are bought at full value or at a “premium,” plus a fee of $30 to $50 per ticket. Tickets can be purchased on line, at any time, paid for by credit card. No queues or delays. Great availability of Broadway shows. Can print vouchers to be presented at the “Tickets called-in” window at the theater on the day of the performance.