• Evidence of customer acceptance o

• Evidence of customer acceptance of the venture's product or service
• An appreciation of investors' needs, through recognition of their particular financial goals, as evidenced in their required races of return
• It mailbe arranged appropriately, with an executive summary, a table of contents, and chapters in the sight osier.
• It mutt be the light- length and have the right appearance—not too long and not too short, not too fancy and not too
plain.
• It must give a sense of what the founders and the company expect to accomplish three to seven years into the future.
• It must explain in quantitative and qualitative terms the benefits to the user of the company's product or services.
• It must preterit hard evidence of the marketability of the products or services.
• It must justify 'financially the means chosen to sell the products or services.
• It mist explain and justify the level of product development which has been addeved and describe in appropriate detail
the manufacturing:mocess and associated costs.
• k must portray the partners as a team of experienced managers with complementary business skit.
• It must suggest `i high an overall -rating" as potible of the ventures product development and team sophistication.
• It must contain believable financial projections, with 'the key data explained and documented.
• It must show hew 'investors an cash out in three to seven years, with appropriate capital appreciation.
• It must be presented to the most potentially receptive financiers possible to avoid wasting precious time as company
funds dwindle.
• It must be easily and concisely explainable in a well-orchestrated oral presentation.