Mowaday, Steers and Porter, 1979) a 15-item organizational scale was
constructed, including affective elements, but excluding behavioural intent. In
order to determine an individual's strength of identification with an
organization, it needs to be established whether there is:
a feeling of belonging;
congruency between organizational goals and values;
positive organizational membership;
organizational support;
recognition of distinct contributions;
a feeling of acceptance; and
security.
These aspects were used as a basis of a 15-measure scale to measure
organizational identification. The complete questionnaire consists of 225 Likert
statements to which the respondents have to indicate their degree of agreement
or disagreement (on five point scales). The questionnaire is divided into four
modules (see Figure 4: A, B, C, D). In addition to the measurement of 01
(organizational identification) (A) the five antecedents of 01 are ascertained, (B
+ C) (perceived organizational prestige, job satisfaction, implementation of
goals, organizational culture and employee communication), followed by
questions about employee communication (C) and personal and organizational
characteristics (D).