In some cases, the wish to create a company or become an entrepreneur appears first; the entrepreneurial individual subsequently looks for an idea, before engaging further into the process if it seems to correspond to his or her aspirations. Conversely, the idea to create may only be secondary, resulting from the development of a project and constraints linked to an unsatisfactory situation. Thus, at the beginning of the process, the entrepreneur may have a rather precise idea of his or her project or a fairly vague idea of it. The initial idea is personal and may occur in various circumstances. It may be stimulated or impelled, or come naturally. The idea may or may not find its place in a given environment; it may also ‘germinate’ and create more or less value.