marketing efforts were restricted to SEO, which means that the positive effect of SEO can be measured in isolation.
In summary, the SEO campaign yielded the following result:
After 3 months, total traffic from the 3 major search engines was increased by 65.68%
Total website referrals increased by 172.2% over the period
Direct traffic to the site increased by 122.4%
The number of visitors and repeat visitors showed an increase over the period
Case study questions
1. Why were new website pages needed to target new content?
2. Why could SEO increase website referrals and direct traffic?
3. How would you suggest E-marketer in City Lofts to build up more SEO ranking?