IBOAI Guiding Principles Success is

IBOAI Guiding Principles

Success is achieved through people helping people.


Leadership is earned through service to others.


Everyone has the potential for success, leadership, and the fulfillment of dreams.



While this combination of traits is just beginning to be embraced by traditional businesses, they are already in place for the IBOAI. Thus, we are poised for continued growth in the years ahead, as it is our responsibility to help IBOs remain on the cutting edge of independent business ownership.

The Independent Business Owners Association International, through its strong partnering with Amway North America, formerly Quixtar, works for you today so we can build even greater success and achievement tomorrow.