Visual Merchandising is the art and

Visual Merchandising is the art and science of presenting a store and its merchandise in way that will attract the attention of potential customers. One of the final stages in setting up a shop, it uses a variety of techniques that visually bring merchandise alive, such as lighting, colour, space and more.

VM includes window displays, signs, interior displays, and any other visually driven sales promotions. The goal of successful VM is to attract, engage and encourage customers to shop.