One Tambon (meaning sub-district) One Product (OTOP) policy and its development
increase the local product values which integrated culture, technology, society, and
economics to create both innovation and incomes. This includes history, tradition, and
culture of the community to apply with the identity of the local products. The supporting
and the development should come from both government sector and small community
enterprises. Packaging is an important part to promote sales and to advertise the
products. Each product should have at least one logo to make consumers remember
the product and its brand.
The researcher sees the importance of the logo development and packaging design, so
this research investigated the identity of pottery local products can promote
self reliance creativity and develop human resource through the idea of Local Yet
Global.