Hey
I have just read an ebook from getresponse about single and double opt-ins....
Here's what they say:
According to the analysis, messages sent from accounts using confirmed opt-in returned 71% higher Open Rates and 66% higher Click Rates than accounts using unconfirmed opt-in. That’s close to double the performance results!
That’s not all! There were 75% fewer bounces (undeliverable messages) in accounts where users applied confirmed opt-in versus accounts where users chose the unconfirmed opt-in option.
Moreover, accounts using confirmed opt-in experienced almost 40% fewer spam complaints!
Advantages of confirmation opt-in
Based on these stats, imagine the difference confirmed opt-in could make in the success of your email campaigns. Here are just a few of the advantages:
Your recipients open your messages more willingly, because they chose to subscribe to your list.
Usually, recipients remember they subscribed and rarely send spam complaints to your email marketing provider (e.g. GetResponse) or your Internet Service Provider (ISP).
You get much better click-through ratios, which can lead to higher sales ratios.
You gain higher-value customers and fewer unsubscribes overall.
So here is my question:
What do you guys use for your lists (especially solo ad sellers)??
Do you go for the easy variant and use single opt-in and have subscribers immediately in your list (with the risk that they never open your mails), or do you tend to use the double opt-in but take longer to build your list?
thanks for your feedback