CASE 5-9 Developing a complete mark

CASE 5-9
Developing a complete marketing plan
Swift Department Store is currently developing the budget for the period Au- gust through January. The budget is detailed months. Planned net sales for the six months by ted percent to Jew. Coats 3 percent to Men's Furnishings, 13 and Misses and 41 percent to of sales targets Dresses, and 3 percent to Miscellaneous. Distribution by months are as follows:


The above data were developed by the VP Sales working with all of the sales managers. A separate independent forecast of sales supports these plans. REQUIRED 1. Prepare a sales budget summary by department. 2. Prepare a detailed sales budget by department and by month.