Introduction
Responsible engagement in innovation and dialogue
Whether or not an IBMer chooses to create or participate in a blog, wiki, online social
network or any other form of online publishing or discussion is his or her own decision.
However, emerging online collaboration platforms are fundamentally changing the way
IBMers work and engage with each other, clients and partners.
IBM is increasingly exploring how online discourse through social computing can
empower IBMers as global professionals, innovators and citizens. These individual
interactions represent a new model: not mass communications, but masses of
communicators.