Our industry’s sustainability agenda has also advanced from ecotourism and conservation, through responsible, pro poor and fair trade tourism. Industry greening and supply chain extension programmes have multiplied. Progress was made from basic awareness, to certification, towards global sustainability indicators for communities. All this has broadened the vision of our environmental engagement, highlighting carbon impacts – particularly from transport and old inefficient buildings. It also began to place increasing attention on local jobs as well as lifestyle impacts. Visitor impacts are finally considered along with visitor benefits to ensure that local populations do not suffer from tourism’s unplanned influx, while enjoying the increasingly well-recognised value added of economic growth and jobs.