1. IntroductionThere are a lot of d

1. Introduction
There are a lot of discussions on the characteristics of the successful businessman,
who contributes to development of the economy through wealth creation.
There are many authors who talk about such businessman as someone innovative,
creator of differences,
creative in services or business, or else.
For theses reasons it is intended to study the
entrepreneurial and innovative dimensions,
more precisely in a Brazilian context, discussing
innovation from the inside in a business perspective.
From this discussion,
it is our objective to demonstrate that Brazilian people are either entrepreneurs or inventors but not so innovative.
On one hand,
there is a clear perception related to new business opportunities but most of them are in an imitation process of existing businesses.
On the other hand,
Brazil is offering an extensive network of incubators that create inventors instead of entrepreneurs.