The important touch points in the d

The important touch points in the decision process reflect where marketing communication will have the best opportunity of positively influencing the decision in favour of a brand. The manager must next consider the communication tasks necessary for each touch point. This means identifying the relevant target audience at each stage in the decision process and what marketing communication is expected to accomplish at each stage.
Finally, in the development of the IMC plan, the manager must identify what appropriate media options are available to deliver the message.